BESA, the Bar/Bat Mitzvah Event Services Association, was the brainchild of two of its founding members – Eric Sands (Sundance Productions) and Sherrill Kinsler (RSVP Events). In 2001, with both of their 50+ collective years of experience in the special events industry, they met for lunch to discuss how they might be able to make a difference. Seeing a need for such an association of vendors who specialize in Jewish events, they set out to assemble a core group of eight members to offer their expertise to the San Diego community. BESA was born and grew into the Bar/Bat Mitzvah, Wedding, Corporate, Nonprofit Event Services Association.
TO BE A RESOURCE FOR THE JEWISH COMMUNITY, WITH A MEMBERSHIP COMPRISED OF ESTABLISHED EVENT SPECIALISTS WITH BUSINESSES CURRENTLY PROVIDING SERVICE AND EXPERTISE IN THE BAR/BAT MITZVAH AND JEWISH EVENTS INDUSTRY.
Maintain the highest standards of personal conduct to bring credit to those vendors who specialize in events within the Jewish community.
Promote and encourage the highest level of ethics within the industry.
Communicate truthful and accurate information with respect to the professional performances of duties.
Use only legal, ethical, and safe standards in all industry activities.
Use a written contract clearly stating all charges, services, and products.
Demonstrate respect for every professional within the industry by consistently performing at or above industry standards.
Contribute knowledge to professional meetings and journals to raise the consciousness of the industry.
Maintain adequate and appropriate insurance when providing services.